Desainer Eri Dani menyentuh citra wanita Indonesia modern saat merancang untuk label busana siap-pakainya, 8eri. Koleksi bajunya ditandai dengan konstruksi longgar dan penggunaan kain monokromatik yang cocok dengan selera penduduk kota. Eri Dani juga sering merangkul pengrajin lokal dalam proses pembuatan koleksinya, seperti ketika berkolaborasi dengan Kanawida, produsen kain batik tulis alami.
 

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Designer Eri Dani touches the image of modern Indonesian women when designing for his ready-to-wear fashion label, 8eri. His collection is characterized by loose construction and use of a monochromatic fabric that matches the taste of city dwellers. Eri Dani also often embrace the local artisans in the process of collection, such as when collaborating with Kanawida, a manufacturer of natural handmade batik cloth.