ProfileNikicio is a Jakarta based Ready-to-Wear fashion label. Founded in 2007 by Nina Nikicio, the namelable comes from her family name along with their hopes in creating change in Indonesia. Chinese-Indonesians experienced widespread discrimination during the Soeharto era back then. Soeharto's regime banned Chinese language, newspapers, schools, and cultural expressions. Chinese names were also prohibited. As a result, Chinese Indonesians were pressured to take Indonesians names. But her mother who refuses their children to have a family name made by government, rebels, and insert wittingly their true Chinese family name in NIKICIO.